book marketing

Skyrocket Awareness of Your Book with These Resources

Please note: None of the books suggested are affiliate links as the state in which I live does not allow Amazon (or their affiliates/sellers) Affiliates operating within its borders.

I have received a number of requests for information regarding the methods of self-publishing; specifically as it applies to the editing, a compilation process, book-cover design and marketing of a self-published work. Even authors who have gone through the process have questions and doubts themselves.book marketing

Today, the publishing world looks very much like the Wild, Wild West. See Porter Anderson’s report at Ether for Authors and a list of articles on the heated publishing debates at Publishing Perspectives.  This is evidenced by The New York Times’ Best-Seller List (June 20th, 2013). Authors who are generally published through traditional publishers are now choosing to self-publish at will. Vanity Press is now an antiquated term.

Note that authors are pressed to do all of the online presence and social media through traditional publishing as well, but the rights are at issue here. Traditional publishers have the beneficial heft to push for additional rights for audio and oversees publishing. If that is what you see as important in your overall plan, you might want to take that into account

Susanne Lakin has a fantastic article at Live, Write, Thrive by guest author Dineen Miller, who writes about creative ways to market your book. If you are a longtime reader of this site, you will understand why I appreciate new ways of marketing for authors.  The article will get your creative juices flowing thinking of all of the articles you can write for various magazines or online before and after your book is published. That link again is at Live, Write, Thrive.

I have followed Jane Friedman since she was the editor of Writer’s Digest. She then went to teaching in Cincinnati and also for Writer’s Digest University as well as lecturing  out at writing seminars, starting her own blog in the process. A few years ago she was called up to the Virginia Quarterly Review though somehow she still writes for her website and teaches at Writer’s Digest webinars and conferences. Recently, she has compiled a Self-Publishing toolbox, of sorts, with everything a person could possibly hope for in one nifty package. This is basically a book itself, though she will drill about the ramifications of blogging your book.  Do not miss Jane’s massive compendium How to Publish an E-book.

Joel Friedlander, of The Book Designer , just guest posted for her. His whole webpage is amazing but the posts that shine for me are the following:

52 Great Blogs for Self-Publishers

5 Keys to Pain-Free Book Promotion

The greatest asset an author has to help them navigate the unknown waters of self-publishing is the accumulated wisdom of people who’ve been there before. I’ve always been impressed by how friendly the independent book publishing community is.

And BiblioCrunch has some great book designer; a direct quote from Joel himself. They also have some great article on their site:

Common Mistakes Indie and SelfPub Authors Make

Self-Publishing Costs; the Ultimate Guide

 Dan Blank We Grow Media has published a book that is all about marketing and building a writer’s platform A Writer’s Guide to Blogging.

He also has a great post on his blog about author Hugh Howey who is the now famous indie author of the Wool series. It is worth clicking over for a great read.

Please take note of Dan Blank’s static front page. This is the portal to his website, but I think it’s a great way to market your book. You will see when you click on the link. Study what he has done, as he is a leader in the media industry.

If you would like a more interactive approach to setting out your promotional plan, Writer’s Digest University is the place to go. Writer’s Digest University Self Publishing Tutorials You can get a monthly membership to review all of their tutorials for $25 per month. If you do not want to be charged for the next month, do be advised that you must cancel prior to the next billing cycle. This is a ticket to a wealth of information on all levels of Writer’s Digest University.

Laura Pepper-Wu is the co-founder of 30 Day Books: a book studio. She has worked with a variety of authors to successfully promote their books, including many Amazon best-sellers. Laura is the author of wedding non-fiction guides and book marketing guides 77 Ways to Find New Readers for Your Self-Published Book.

Laura also runs Ladies Who Critique, a critique-partner finding site. When she’s not working at the studio, you can find her walking her dog, “yoga-ing” or at a coffee shop in Seattle.

You might like:

Laura Pepper Wu’s 30 Day Books, taken from her ideal book marketing course. While the class is not in session now, you can get on the watch list by clicking here

What is more; there is a link to a WordPress theme designed especially for authors to promote their books. It’s priceless. Or nearly so compared to hiring a designer and paying a webmaster as well as hosting, security, e-commerce themes, et cetera. The theme is called Authorlicious.

I have several author friends who are in search of a good designer for their books and I have sent them most of this material and more (including tips from one author to another, which is why it is a good idea to get into a group of authors not only for support, but sound advise. That is what this website is about and all of what I am about

I just found a plethora of books for author platform building on Goodreads. A five starred book by Shelley Hitz at Self-PublishingCoach website is available for you at a single click.  Check out her site to see what else she has to offer.

 One of the books on the list is David Graughran’s Let’s Get Digital which I have lined up in my Kindle. This man knows what he is discussing as he’s been through the mill and understands all of the machinations.

In fact, if you are interested in what David has to say, you can register for a free webinar that ALLi is putting on through Shindigs right here. It is set for June 27, 2013 @ 9:00 pm – 10:30 pm and I’m sure will prove to be an informative and enjoyable 90 minutes. Sign up today and put it on your calendar. ALLi (Alliance for Independent Authors) includes founder Orna Ross and is advised by all of my favorite people in the world of books. Jane Freidman, Joel Friedlander Mark Coker (Smashwords), The ever alert Victoria Strauss (Writer Beware), Joanna Penn and Passive Guy, David Vandagriff, Karen Lotter, among others. If you are going to publish as an indie, I would suggest signing up for their newsletter. All very good advise as is evidenced above.

Topics for the blog are scheduled as follows:

Mon: Author-Publishing News   (Updates, Press Releases, ALLi News)Tue: Opinion   (On Publishing, Writing and the Indie Business)Wed: Member Showcase   (Our Members’ Latest Books and Events)Thu: Advice on Writing   (Productivity, Motivation, Craft)Fri: Advice on Publishing   (Editing, Formatting, Printing)Sat: Advice on Reaching Readers   (Marketing & Promotion)Sunday: How I Do It   (Self-Publishing Success Stories)

For instance, I found this article in my in-box just today; There will now be clickable and searchable hashtags on Facebook which woke me up as I am more of the Twitter and Google Plus Communities girl though I am on Facebook. You enter searchable and clickable hashtags into the mix, and I look up from my writing. That’s a game-changer for me.

And Alli has addressed many of the concerns I have for the new world of publishing; for instance, the overseas rights which are normally handled through long-standing relationships with publishers. How are indie authors to branch out? Jennifer Custer answers this here, here  and has an update for you here.

Orma Ross addresses branching out here and links to Members Pack information which archives all forums from IndieReCon and also breaks down Members benefits according to the membership level. (You can also sign up for articles alone free of cost if you are strapped for cash at the moment. This is what I have done.)

The phenom of self-publishing, Amanda Hocking has secured another deal with St. Martin’s Press. See this New York Times article for details.

Speaking of platforms, Michael Hyatt whom you all know as a wonderful advocate of helping to develop your platform has started the Platform University which will guide you through all of the necessary factors that need to be addressed to set up your own platform.

If you are lost in looking for good editing services, cover design or formatting, BiblioCrunch, mentioned earlier, has a whole  set of tools and resources for you to pick and choose from according to your needs.  They are there to guide you through the process  with advisors that are trusted and know the publishing business and all that is involved. You can set your budget for proofreading, editing, design based on your budget. It’s a phenomenal service and one I think you will find very user-friendly and useful.

Along those lines, the Independent Book Publishers Association (IBPA) has a great list of editing, design and publishing services that are very helpful. With Board Members from Shelf Awareness to all sectors of the publishing and publishing news areas, there is a wealth of information on this site. Bookmark it and refer to it often.

Ann Hill, the Creative Content Coach has an article about creating Author Platforms that last.

And Bob Mayer, the Full-Time Author and former green beret and New York Times Best-Selling Author, has an information filled podcast detailing the “secret sauce” of book promotion. He has written over 50 books and just started the publishing company, Cool Gus Publishing, with author Jennifer Crusie. I had a hankering for writing a book on the incredible life of Bob Mayer. After reading about Jennifer Crusie, now I’ll have to write about both. Do you think Cool Gus Publishing would publish them?

Nick Thacker of LiveHacked has “The Official Self-Published Book Marketing Plan”. Yes, they wrote the book on it. 😉

And if you have written a memoir, in the non-fiction rubric, the National Association of Memoir Writers (NAMW) has a great article helping indie authors to create a platform using YouTube. Video content is the next wave, so get ready for your close-up.

A note on breaking indie author news: Amazon World, which   has signed the famous Wool series indie author, Hugh Howie, to work within their Kindle World projects. See all of the news on this up and coming market for indie authors.

[Update: I just got the Writer’s Digest Conference sign-up form in my inbox. Please go here to see all of the details.]

Coincidentally, the next person I was going to write about is featured on the left side of  the IndieReCon page. This woman is as dynamic as she is kind. Melissa Foster. Watch for her in upcoming issues of this series. There are quite a few resources for your platform and articles and events (and explosions) that I still have left to write about. Some mentioned in this article will be discussed further in upcoming posts.

Sign up for much more in this series on self-publishing. Just add your email to the right top field and I will deliver it, sans spam, to your inbox.

Please leave a comment on any issues you are having as a self-published author and I would be more than happy to cover them.

This post is featured in Carol Tice’s Link Party. Check it out for great articles on writing, freelancing and productivity!

7 thoughts on “Skyrocket Awareness of Your Book with These Resources

    • Thanks my dear. Glad you liked it. I’m in the throws of research and am filling my Drive to the hilt. 😉 More to come. Thanks for stopping by and sharing! 😉

    • Hello Elke,

      How is the weather on your beautiful island? So glad you liked the ‘mashup’. More in-depth information is coming. Was your book published traditionally or self-published? Can I ask, if it was self-published, if you had trouble formatting. I am in conversations with people on several sites that are having a terrible time uploading. These people aren’t technophobes either. I am trying to get a feel for the percentage of the population of self-published authors who had problems or snags.
      That was a suggested piece from Squirrelly, a plug-in. But you can just as easily stomp out a mind-map through FreeMind or any of the mindmap organizations. I’ve adored mindmaps since they first came out. Talk soon and thanks for the shout out. L

    • Hi Elkke!
      Just saw your question and hope you signed up for comments. If you go to Literature and Latte’s website which is hyperlinked in the article, they are the ones that sell the software for Mac or PC. Wonderful and immediate backup service as well. Do write me through Contact Page if you need further help. I would be glad to assist in any way I can.
      Best to you dear,
      Lee

    • Thanks Debra!
      You are just the best person ever. I love readers who comment. Add sharing to the mix, as you always do, makes you a first-class reader.
      So very interested in this project you’ve got now. If you feel like it, please do leave me a message via email/contact form to let me know what it’s about. You are always up to the most interesting things. ;p L

Any thoughts on this? What is your opinion?