Today I am starting a new series called “Tips, Tools and Tricks”. (Coulda guessed that one, eh?)
I have been squirreling away various apps, productivity tips such as this one. I will be laying out various helping tools that will aid you in your writing process, writer’s block, linking various apps to your website and more mobile and productivity apps to help you automate a great deal of the social media mayhem, allowing you to concentrate on your own creative projects.
It’s a good way to get in what I call the “Zen Zone” (being calmly productive) which will boost your creativity.
A great many of these tips will be helping you build up your brand (you and your books) and also make you look brilliant for all who cross your path, online and off. Does that sound good? Let’s get started!
In marketing our books, and, consequently ourselves, we have a host of tools available to help reach out to our readers.
The Author as CEO
I want to concentrate today on thinking of yourself as a CEO. I will be comparing your business model to another great business model. They also offer great tools for you to use, for free! How can a writer resist?
Using Your Words When Marketing Your Book
As we are all word crafters, we know the power of words but, when marketing we need to look at them not as stepping stones to beautiful prose but as a way to get our readers to find us.
This is easily translated to your brand (and you know what that is), here is an excellent example of how a business can use Google
Watch what they do and how they roll out the word of their business through various means throughout the internet. Denis Labelle has made a great interactive document (which you can do for your brand) for All Things Google: Google for Business.
If you are thinking that there is no way to compare your author brand to the behemoth that Google is, take a step back and see how visualisations will help your brand on social media, how shareable gifs on Tumblr & Instagram, for instance, will catch the eyes of your potential readers, how crafting the right words for targeted keywords can bring your readers to you. All of this you can find, and use for free, with Google for Business.
Words Used for SEO and Metadata
Did you know that you can see the most Googled books in Google Trends? You can see the searches via charts, geography, and through a specific time spectrum.
Here is a search in “books” from 2004 to the present.
I will be talking about this in further metadata posts so you know what words to add into your online copy for SEO searches and what searches to add into your book copy for Amazon and other online booksellers. Keep an eye out or subscribe to my site and I’ll send it right to your inbox.
For further reading: See Dennis’ latest post on links you can use to optimize your brand tools .
Your Writing Community
I have found Google Communities to be excellent in discussing your book with authors and readers as well as creating a private group for collaboration. I will be writing an article on The Cartel Collaborative and how we did just that in the very near future. This is another way you can use all of the tools Google gives us for free.
You might want to check out Google Ngram Viewer. This tool helps you target the most used words in books that are most like your books. With the information Ngram gives you, you can discern which books are most similar to yours and, additionally, help you choose your sales copy to better rank within the Amazon search engine. Though we use different words for Google than we do for Amazon book categories, keyword vs. metadata respectively, it is the same process and the more you keep an eye on it and tweak it, the better your chances of being discovered by new readers of your work.
You can use that information again and again to target your marketing copy and metadata words and position your book higher in both Google and online booksellers.
See what the books that you have chosen as similar to yours use for category reference in Amazon. Tweak your copy and see if that advances your rankings.
I will have much more for you later. If you have any questions, please comment below or reach me on my contact page.
Here’s to your writing and marketing!
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