warnings publishing

Warnings & Pitfalls in the Marketing & Publishing Process

warnings publishing

Great advice from some great people in the business

 David Gaughran is already legendary in publishing and e-publishing. I have read his book, Let’s Get Digital which I highly recommend. His newest book is called Let’s Get Visible. We can forgive him the eighties music running through our heads when he gives us such great advice. He talks about two specific genres, literary and historical fiction and then shows us why Amazon makes it easier on these genres. He also throws in a few tidbits on the industry. All for free!

You will notice that there is a great deal of metadata discussed, though it isn’t called that. If you are a frequent reader of this site, you will understand that term. If you are new, just use the search field. It will help you in many of the stages of writing.

Nick Thacker is the best at delivering massive posts rich with information. I also find myself racing to open his newsletter. Check out his ultimate resource on Where You Should Self-Publish. If you like this site, you’ll also find Nick’s site great as well.

 I’ve written of Hugh Howey and his Wool series success on this site and in posts still to come. He’s a great guy and a great author, so it’s nice to read Jonathan Gunson’s article on him. And by the reactions in the comments, he did a very fine job indeed. He discusses Hugh Howey’s meteoric rise in the presses and Howey’s great marketing campaign. If you’ve seen interviews with Howey, you will know he is very genuine. It’s nice to see someone enjoying the process of publication and promotion. You can read Jonathan’s article right here.

Jonathan also did a two part marketing series called The Book Marketing Maze. Part II discusses the wrong turns that authors make in their marketing and how to avoid them.

Enjoy the ride but beware of potholes

As we ride the rocky road of the new publishing era, it is good to know that we have someone who is watching our backs. The Business Rusch should be on your must read list. Kris has done a two-part series on scams in the self-publishing industry. If anyone thinks this stuff just occurs in e-publishing, take a minute to read this post.

A note on this article. We, as writers, tend to think of the creative side of the business. But no matter how you publish, traditional or indie, you will be getting statements about your sales, you will be signing contacts and agreements, you will be entering into a business relationship with a number of providers. You will be the head of a business. Your business. Yes, as I’ve stated before, creativity does play a great part in marketing your book, but there is the back-forty you must deal with, and that’s the area where some people like to sneak in, or leave out, certain articles of truth to make the numbers add up just a little more on their side. It is your business to make sure that doesn’t happen to you.

This applies to all areas of your work and your publishing business. Do your due diligence when working with cover artists, editing of any form, and especially formatting. The latter is a confusing subject in the first place, and if you decide not to upload your files yourself there are a number of great people that will format and upload for you. There are also a lot of scammers. Please read everything before you proceed, no matter how excited you are at getting your work out there.

Search for any information on reviews or complaints regarding the business you are thinking of using. Run through this checklist:

  • Get into your LinkedIn groups that we’ve talked about and start a new subject specifically asking if anyone has used Such & Such Co. for formatting and what their experience was with them.
  • Do the same with the Google Plus communities I’ve written about.
  • See my Toolbox Page above; I’ve set up resources for you to peruse and use. You will need to spend time learning about either formatting yourself or working with a formatting service. It is necessary that you spend the time to protect yourself and your work.

After this “big sister” sermon, I clicked over to The Business Rusch again and read an article I have never read before. I was pleased that she said many of the exact same things I have written here. Her article applies to both indie and traditional published authors. It’s worth a read: What Writers Need To Know.

I have a number of articles for you and tons of tips and resources. They are all coming your way. A big welcome to all of the new subscribers. Please tell me what you would like or need to read. Whether it’s the process of traditional or e-publishng, the writing process, marketing, or articles with a more literary slant. Looking forward to hearing from you! Just leave a comment on this page or write to me through the contact form above. If you found this article useful, please share.

 

3 thoughts on “Warnings & Pitfalls in the Marketing & Publishing Process

  1. Excellent weblog right here! Also your web site loads up very fast!
    What web host are you the use of? Can I get your affiliate link in your
    host? I wish my website loaded up as fast as yours lol

    • So glad you like the site, Inuyasha. Loading time is a big factor when you consider all of the content we need to gather in this information age. It’s perfect timing that you asked about my affiliate link since I had it on my ‘to do’ list for today. I will follow up in the comments or send you an email as I have the address. Which would you prefer?

Any thoughts on this? What is your opinion?