Authors Marketing: What’s in a Number?

 

Along with my other series, which will be out with the relaunch, I’m adding this bit of help in your own book marketing.

When I find authors doing something smart and new, I will include it here. That gives any author just a bit more help in their marketing efforts.

I strongly feel that each author should help others as much as possible. Not a new belief but hopefully I can showcase authors displaying new types of marketing tips for you to use in your own book marketing.

So, what is in a number?

Today I find Caron Kamps Widden   {@CaronWidden} adding her review numbers to her Twitter book tweets. I don’t know if she is the first one to do it, but it’s a smart practice. Numbers always help.

Case in point? If you subscribe to Bookbub, a powerhouse in marketing, you’ll notice that the add the number of reviews on either Amazon or Goodreads. That certainly gets me to check out more about the book and about the author if he or she is new to me. This is the exact thing Bookbub wants and it pays off in droves of traffic…with just a number.

Find Caron at her website and on Twitter.

Book Launch for Mosaic

a writing collaborative

a writing collaborative

 

 

I am very proud to announce the launch of Mosaic: A compilation of creative writing by The Cartel Collaborative. This has been in the works for more than half a year. Why so long? Our aim, among writing intriguing stories for our readers, was to publish the most polished piece of story collections along with expert design both in the cover art and interior formatting.

 

I will be discussing more about the people and the process later and how you can use this knowledge to help you. Here is the book blurb written by one of our group members:

Follow Leonardo as he learns what his inventions have inspired. Wyatt finds hope in a time of darkness. One man learns that even in death his loved ones aren’t really gone. Josephine learns about a mother she hardly knew. Jane attempts to heal from the loss of her father during 9-11. Griffin learns about life on his journey to become a leader. Tracy learns something about the past that leads her to the future. Daniel’s magic pencil makes his drawings come to life. A child is haunted by the thoughts in his head. Zac finds exactly what he needs during an afternoon at a theme park. Sprinkled throughout is a collection of poetry sure to stir up emotions.

Each and every member of this group brought their own skills that lifted the work several notches each day over an eight-month process. You may download the book here and I look forward to hearing what you think. I’ll let you find out which story I wrote. 🙂

 

I have been thinking of you and how I might help you every day. In fact, each day I have accumulated research and written articles and tutorials on tools, writing, publishing, marking, productivity and, of course, the “brain hacks” that either send our muse running or curling up beside us.

I will be around more now but I only send emails when they are worthy of your inbox. So please, download the book and write me back or review it. It’s a labor of love from a great group of writers and we’d all love to hear your opinion on the work.

Here is to your writing muse!

 

 

Changemaker 2.0 Series: CF Winn & SUKI

suki bookcover by davinci

I have recently read a book so beautifully written, so emotionally impactful that I sought out the author, Christine Winn, to discover more about her.

 

There was a lot to discover. Thus, I’ve included our interview and notes on SUKI in the Changemaker Series for reasons that will become quite clear.

For those of you who follow marketing tips on this website, you will want to discover the path that Chris has plowed through the web.

First, an introduction to SUKI

If you just glance at the five-star reviews on Amazon about SUKI, you will find reviews entitled:

“How is this book not on the NYTimes Best Seller list?”

“I only gave this book 5 stars because 10 stars was not an option”

“Like nothing I’ve ever read before”

The short introduction to the novella:

“Life offers one guarantee…death.

SUKI tells the story of Savannah, an independent go getter, who allows fear to keep her from being completely happy, and Dwayne, a softhearted ex-Marine with a talent for creativity. The couple is destined to find each other and carry out a preordained agreement made long before their human feet enter this Earthly plane. Their connection is tangible and their lives easy – until they are presented with one challenge that shakes them to their cores.

The couple’s subsequent struggle to make sense of their imploding world comes to a head in the epilogue, where a shocking secret is revealed in an overdue letter.

We all assume we know what love is, but think again. It comes in many shapes and sizes. If you knew ahead of time that you’d never see ”happily ever after“, would you choose to live at all for the sake of love?

CF Winn flexes her story telling muscle and shows us why she is an award winning author. SUKI will grab your heart and make you think about your place…and your purpose in this world.”

That in itself is intriguing, isn’t it? I concur mightily with the five-star reviews and all quotes above.

The writing in SUKI is so sublime, supremely smooth that you fall in love with the love story and never want it to end. But for those, including myself, who don’t read romance novels, this is far from the genre.

It is a love story though. Love has many faces. In reading SUKI, as I was already in love with the characters, there was a point, a very real moment in time when the story become something much more than what it started out to be

Here is a short bio on Chris as an introduction:

CF Winn is a freelance writer of articles and short stories when she’s not training others in the art of Market Research. Her day job has led her to places that few of us know exist. Worlds where eccentricity is the norm and even sometimes embraced. Her off kilter muses have graciously guided her into the awards arena, most notably, Wordsmitten Storycove for her flash fiction story, “SUNDAY DRIVES DONE MOJO STYLE”.

“THE COFFEE BREAK SERIES”, CF Winn’s collection of short stories, are wildly popular and available on both Amazon and Barnes and Noble. Some of the titles include “KAFE CASTRO”, “MOORE THAN MEETS THE EYE”, “PGB”, and “DEJA DREW”.

In between promoting the hugely successful “SUKI”, she is editing several books by new authors and working on “TIME SLIP”. She lives in New York with her three brilliant children.

In true George Plimpton fashion, I have become the Interviewer.

Interviewer: Thanks for coming over to the Quill.SUKI is so beautifully written; you bring us into the great love affair Savannah and Dwayne like no other author I’ve read. I’d like to know what your writing process look like?

Chris: I don‘t have much of a process. I usually write the bare bones of the story first – just to get it out of me because once I have an idea I can barely contain myself. Then I let it sit and I don’t look at it for a few days, but I do think about it. While I drive to and from my day jobs or my kids’ activities, I fill in the scenes in my mind. I take notes and when I allow myself to go back, I reread, editing and adding details from my notes. After repeating the pattern of putting the work aside before coming back to add and edit many times, the story will tell me that it’s complete. I have a background in professional acting, so I consider it the most natural thing to put myself in the place of the characters, acting it out in order to create a story that readers can feel a part of.

Interviewer: I’m sure all of your fans of THE COFFEE BREAK SERIES will be happy to know that there are more to come in the series.I know many authors do not stay within a certain genre for their writing, but I don’t think that I’ve met an author with such a breadth of emotional content and expression as you.
Chris: The Coffee Break Series stories are embellished retellings of real life events that have either happened to me or people that I know. I used to work for the NYTimes, putting together the pieces of the Sunday papers that would be delivered to different businesses. For ten to twelve hours on Saturdays I’d have nothing to do but talk to the person across from me at my table and make papers. I developed a friendship with a girl named Christine, and every week she’d ask to hear a new story. Finally, she said, “You really should write these down and sell them. People would love to read these.” I started by submitting SUNDAY DRIVES DONE MOJOSTYLE to a flash fiction contest and won. That was all that I needed to hear. I immediately started creating The Coffee Break Series. They are quirky short shorts, meant to be read on a coffee or lunch break or while waiting to be seen by the doctor – any time that one might find themselves with enough time to get bored, but not enough time to read a whole book. Each story references the ones that came before it to illustrate the fact that we are all connected, and I offer a bit more of the previous ones, just to satisfy the urge most of us have to know what happened after the story ended. Right now, four are available in e-book form only, but a fifth – HAUNTED HOUSE or HAUNTED LIFE? – will be released in August. I plan on writing ten to twelve of them before compiling and offering a print book.

Interviewer: The narrator is a very intriguing choice, and one I haven’t read before. Can you think of another author that is similar to your writing style or use of narrators?

Chris: No, can you?

Interviewer: Not at all! I think that you, and by extension, SUKI have created a brand new genre! Since you have a wide range of tastes as an author, can you give us an idea of your favorite book, author or genre that you enjoy reading yourself?

Chris: That’s a tough question because I will read almost anything….except maybe Westerns. Sorry Zane Grey. I love anything quirky, thought provoking and smart – Titles and authors that stand out for me: Augusten Burroughs, Tama Janowitz (especially THE MALE CROSS DRESSER SUPPORT GROUP), Dan Brown and JK Rowling are CRAZY smart, and 13 REASONS WHY by Jay Asher

Interviewer: You write so beautifully. You bring us into the story and when we have already fallen in love, the heart breaks ever so deeply. I am curious as to how you mold such perfect left brain and right brain skills at such a high level. I’m also aware that you do editing for other authors. Where do you think your breadth of expression and the exactitude of an editor come from? Would it stem from your days as an actress or was it further back than your acting days?

Chris: Ha ha…I think my editing comes in part from an uncontrollable urge to have all forms of writing flow smoothly. In some circles they call that OCD. LOL I really don’t know where it comes from. I just like to create art – or in the case of editing, co-create. It does NOT come from acting…if you ever saw the music video I did in the nineties – hot pants and all – you’d be as sure as I am about that. Before that I was just a crazy college kid hoping to get a degree that would eventually pay the bills. Editor is something I morphed into as a result of beta reading for my fellow indies. I went above and beyond because I wanted them to succeed and eventually gained a rep as a know-it-all, but a lovable and talented know-it-all. My first paid gig (complete with credits!), TRAILER TRASH WITH A GIRL’S NAME by Stacey Roberts is tickling funny bones everywhere.

I want to thank Chris for coming by and talking to us. She is an amazing human being and SUKI is something that I feel is a life-lesson for all of us, young or old, male or female. You can get it now on Amazon. Just search SUKI in Kindle.

 An end note: As all hybrid or Indie authors wonder about quitting the day-job and writing full-time, I asked that of Chris and her answer is put together perfectly on her blog Simply Stick.

 

Free Author’s DIY Modern Marketing Workbook

Thanks is due wholly to the exceptional people at Noisetrade, Mixtus Media and especially Jean & Marcus de Paula for writing and compiling this beautiful and information packed book, offered free to all authors in this great new world of book development and marketing.

Please consider following this website for more marketing and media help with your endeavors. The Monster Media & Marketing Ebook is soon out! Sign up now.

The Writer’s Read

The Writer's Read

The Writer's ReadI hope this finds you well and writing to your heart’s content.

 

Per the usual round-up, I have compiled a list of great reads that I have come across regarding writing, publishing, your platform, writer schedules, advice to writers and marketing information. Please let me know if you would like additional information for your writer’s read. 

 

I came across a blog on twitter that I wasn’t familiar with but, it turned out, had a very well-thought-out article on Amazon’s move to cut and cap the rates of audiobooks for its ACX platform for indie authors. This is fully worked over in the article and equates the expense of production and the rate of return nearing traditional publishing rates. Have a read here.

 

Are you an indie author who likes to make people laugh? As I have mentioned before, (see microcerpt) there has never been a time in history where author and reader can communicate at such crucial points in the writing, publishing and promotion process. This is further borne out with the newest website connecting authors and readers. It’s called Riot Press and is worth a look and the article on GalleyCat is a nice write-up of the site. Check it out here. 

Did you know GalleyCat runs educational programs for freelancers? You can even try your luck at getting a discount to this program. This is limited offering, both in time and in ‘seating”. Additionally, I would highly recommend Carol Tice’s Freelance Writers’ Den. She is such a powerhouse and will guide you through the learning process of this exciting new career and help you avoid the pitfalls that scare us all. Head over to Freelance Writer’s Den now to sign up for an opening.

 

 

Clive Eaton always has great marketing tips for authors. His article can show you how humor can capture attention. If you are feeling overwhelmed at this point, this is a good article to read.   

 

Including your readers (and future readers) in your “behind the scenes” research is a great way to-get steadfast fans. One of the best examples of this is author Keith Thomson’s website which not only links to his novels, but to research for each of his works. It’s a great way to leave them wanting more (ie:your book!).   

 

The National Association of Independent Writers and Editors (NAIWE) announce a discount on their JPass membership. Head to that link if you would like access to all journals in your research. This applies to freelancers, fiction and nonfiction writers.   

 

In line with the last item, if you are in the midst of sussing out information on the computer for instance who really wrote that piece that does not have the “voice” of the author listed, than you might be interested in reading this piece in the Smithsonian.

 

As part of the self-publishing series, though it is quickly becoming mainstream, there is a post on changing book covers if you decide to ditch the first cover. You can find the link here. The author is no less than Joanna Penn. If you are a self-published author or are considering it, she is a must follow. Her website is called The Creative Penn.

 

 

And for those who are looking to find where their readers hang out, try wattpad. No, it’s not new, but there is a new “try it out for free” marketing tool that you will, I believe, start seeing more and more. This has been a possibility with Amazon in the read a section option, but this marketing campaign is catching the eyes of readers and other important people within the publishing world. And this is really what we all want, whatever our goals in the publication “brave new world”. The only thing we have to fear is, obscurity. Get your name out there with wattpad. See this campaign for The Nememiah Chronicles by D.S. Williams.

 

There is a petition going around to stop bullying of authors on Amazon. It’s more intriguing than at first glance. Read up on it here.

 

This fills all of the loops in marketing and is one of the most brilliant tweets I have seen. He will drive attention to his book by the sheer number of eyeballs drawn to the offer, he will add to his email list one way or the other  He is marketing his book, increasing the views on his tweets with the offer (“Free” is one of those words that grab attention. See: GoinsWriter, Michael Hyatt and the king of grabbing attention, Jon Morrow. He literally wrote the book on writing great headlines.)

 

 

Russell Smith asks if we need Writers’ Unions in this day of “DIY” publishing. See what he has to say about it here.

 

After the big hoopla over Wool series author, Hugh Howey’s disclosure of earnings, are you studying everything that Hugh is doing? Tracking every move that J.A. Konrath makes? Well, here is an article that can help you without cyberstalking.

 

Are you wondering about all of the discussion about blogging? This is what I call the “to blog or not to blog” question? (That sound you heard was The Bard rolling over in his grave.) There is a great article on Write to Done by Kimberley Grabas about this very issue. You should also look at all of her posts at Your Writer Platform. She does a stellar job helping us writers write.

 There are fewer newsletters coming since I have tied myself to a strict writing schedule. I am also reviewing a number of books, so please excuse the lack of information. I do have quite a few drafts that I’m adding to so those will come out as the writing schdule allows. Do know that if you “mouse” over the grey outlines in the upper right corner of the page they will become hyperlinks for social media. Feel free to follow me on your favorite. You can also write to me using the contact form. 

I also want to thank all of the kind people who have sent me messages. These are the times that “try men’s’ souls” but “what won’t kill us can only make us stronger”. Platitudes, and yes, cliches, but there is a reason we fall back on them in real life; but never in our writing. ;p My warmest wishes as your write and create to your “heart’s content”.

Review of Writer’s Bounty by Valerie Hurry

writing end point of pen

Writer's Bounty: Funding, Publishing, and Writing Resources for the Literary Writer (Creative Bounty)Writer’s Bounty: Funding, Publishing, and Writing Resources for the Literary Writer by Valerie Hurry

My rating: 4 of 5 stars

 

 

 

This is not your ordinary “writing book”. This is an actionable text to guide you through the morass of writing groups, contests, literary journals, with references for all areas that need to be covered when submitting your work; for instance, whether simultaneous submissions are accepted et al.

The work itself is aimed at Canadian and U.S. residents, but many of the links can conceivably be used by any writer around the world to assist them on their writing journey.
This book would be helpful for any poet, fiction or nonfiction writer.
I was, at first, concerned about the price for a reference work, but in considering this extensively I realized that the price is only fair as it is far cheaper than any hardbound or eBook reference on the market today. The latter resources would charge over twice as much not to mention the membership sites which would charge far more per month let alone annually.In addition, instead of having to plug in the information from a book, 98% of the links are active and thus with one click you can be on the website for further information.
Writer’s Bounty also included information on help for underserved populations, fellowships, writing workshops and internships. The book also divides the resources for the reader’s specific niche which is easily found in Ms. Hurry’s work. Literary Agents are included, thus, you will be able to hone in on agents that are actively looking for books and writing like yours.
And for any and all writers, there is the most important part of your written work which is promotion and marketing. Information under this umbrella is just as important, arguably, as the writing.
This book has everything a writer will need to submit their work for consideration in literary journals, contests, to agents, and to publishers. A necessary reference for any writer. Not to be missed.

Please note: I was given a copy of this book in exchange for my unbiased and honest review.

book: Writer’s Bounty
author: Valerie Hurry

Writing 2.0 Changemaker Series: Focus on Melissa Foster

Fostering Success

Fostering Success

This is the first installment in a series I have entitled the Writing 2.0 Changemaker Series. In each interview, I will bring you the trendsetters in the new age of publishing for both traditional and self-published authors. My goal is to bring you those who are paving the way to educate authors in all sectors of the writing process from blank page to marketing.  Our focus today is on New York Times & USA Today bestselling  & award-winning author, Melissa Foster.

 

I had the distinct pleasure of discussing a number of issues that fall on writers these days with Melissa Foster via email. She has somehow managed to keep her fiction writing up, form an incredible support group called World Literary Cafe (renowned and respected), written her non-fiction book Fostering Success and pulled together a cadre of trusted format experts, editors and designers. She is also a delight to know.

Here is her philosophy and moral compass underlying all her enterprises:

My goal is always to help as many authors as I am able–and I take no compensation from either of my businesses, this is my way of giving back to the literary world. We are so very lucky to have the opportunity to bring our books to readers, but if we don’t understand how to publish, or the layers and processes behind book marketing, the gift we’ve been given will be meaningless.
The methodology she has developed helps authors from first draft to publishing and marketing:
I am asked on a daily basis basic, as well as complex, questions about all aspects of the self-publishing and book marketing arena. While I’ve tried to help authors with one-on-one consulting, I found that my window of writing time was becoming smaller and smaller, and I wasn’t able to help as many authors as were requesting my time. Fostering Success offers effective, easy to understand, answers along with real life, immediately usable solutions for self-publishing newbies to experienced traditional and non-traditional authors through self-guided courses that are available 24/7 with downloadable transcripts and multitudes of bonus materials that can be used over and over again–to breathe new life into old titles and to launch new titles as well. What pleases me the most, is that authors no longer have to flounder about in the industry. Between Fostering Success and the World Literary Cafe, authors are guided from pre-publication down their marketing path, so they can find their book’s success
About learning to compile your book:
My take on formatting a book -both paperback and ebooks, is that while you can learn them, the ease of doing so depends entirely on how computer savvy you are, and how much you value your writing and marketing time vs spending time formatting. I know how to format ebooks and paperbacks, but I have my staff do that for me (and I pay the same rate as everyone else to do so), because for me, writing and running my businesses are essential, and I believe in letting experts do their jobs. I can rely on my formatter and my cover designers, therefore, they save me money, and surely save me headaches of both time and money from improperly formatted files. Everyone has an opinion on this topic, of course.
After years and years of learning the “old system” of publishing, I took a year out to learn the new approach which is now de rigueur. That research has taken me away from my writing, and I’m sure you can relate to that frustration. Melissa has set up all of these options for other authors while continuing to publish. We all need to take a page from her book:
Author Melissa Foster
You can also chat with her here:

The Women’s Nest

forum

And please like her Fanpage on Facebook, and follow her on Twitter @Melissa_Foster.

As always, commenting is free on this site. Sign up for newsletters and follow me on Twitter @LeeJTyler.

Warnings & Pitfalls in the Marketing & Publishing Process

warnings publishing

warnings publishing

Great advice from some great people in the business

 David Gaughran is already legendary in publishing and e-publishing. I have read his book, Let’s Get Digital which I highly recommend. His newest book is called Let’s Get Visible. We can forgive him the eighties music running through our heads when he gives us such great advice. He talks about two specific genres, literary and historical fiction and then shows us why Amazon makes it easier on these genres. He also throws in a few tidbits on the industry. All for free!

You will notice that there is a great deal of metadata discussed, though it isn’t called that. If you are a frequent reader of this site, you will understand that term. If you are new, just use the search field. It will help you in many of the stages of writing.

Nick Thacker is the best at delivering massive posts rich with information. I also find myself racing to open his newsletter. Check out his ultimate resource on Where You Should Self-Publish. If you like this site, you’ll also find Nick’s site great as well.

 I’ve written of Hugh Howey and his Wool series success on this site and in posts still to come. He’s a great guy and a great author, so it’s nice to read Jonathan Gunson’s article on him. And by the reactions in the comments, he did a very fine job indeed. He discusses Hugh Howey’s meteoric rise in the presses and Howey’s great marketing campaign. If you’ve seen interviews with Howey, you will know he is very genuine. It’s nice to see someone enjoying the process of publication and promotion. You can read Jonathan’s article right here.

Jonathan also did a two part marketing series called The Book Marketing Maze. Part II discusses the wrong turns that authors make in their marketing and how to avoid them.

Enjoy the ride but beware of potholes

As we ride the rocky road of the new publishing era, it is good to know that we have someone who is watching our backs. The Business Rusch should be on your must read list. Kris has done a two-part series on scams in the self-publishing industry. If anyone thinks this stuff just occurs in e-publishing, take a minute to read this post.

A note on this article. We, as writers, tend to think of the creative side of the business. But no matter how you publish, traditional or indie, you will be getting statements about your sales, you will be signing contacts and agreements, you will be entering into a business relationship with a number of providers. You will be the head of a business. Your business. Yes, as I’ve stated before, creativity does play a great part in marketing your book, but there is the back-forty you must deal with, and that’s the area where some people like to sneak in, or leave out, certain articles of truth to make the numbers add up just a little more on their side. It is your business to make sure that doesn’t happen to you.

This applies to all areas of your work and your publishing business. Do your due diligence when working with cover artists, editing of any form, and especially formatting. The latter is a confusing subject in the first place, and if you decide not to upload your files yourself there are a number of great people that will format and upload for you. There are also a lot of scammers. Please read everything before you proceed, no matter how excited you are at getting your work out there.

Search for any information on reviews or complaints regarding the business you are thinking of using. Run through this checklist:

  • Get into your LinkedIn groups that we’ve talked about and start a new subject specifically asking if anyone has used Such & Such Co. for formatting and what their experience was with them.
  • Do the same with the Google Plus communities I’ve written about.
  • See my Toolbox Page above; I’ve set up resources for you to peruse and use. You will need to spend time learning about either formatting yourself or working with a formatting service. It is necessary that you spend the time to protect yourself and your work.

After this “big sister” sermon, I clicked over to The Business Rusch again and read an article I have never read before. I was pleased that she said many of the exact same things I have written here. Her article applies to both indie and traditional published authors. It’s worth a read: What Writers Need To Know.

I have a number of articles for you and tons of tips and resources. They are all coming your way. A big welcome to all of the new subscribers. Please tell me what you would like or need to read. Whether it’s the process of traditional or e-publishng, the writing process, marketing, or articles with a more literary slant. Looking forward to hearing from you! Just leave a comment on this page or write to me through the contact form above. If you found this article useful, please share.

 

From Platform to Self-Publishing House, Kickstarter and Published Book

There is a great site you should visit called Indie Author Land. It is a wealth of information on self-published books. It also has the stories behind the books in the form of  author interviews posted with the books. This is the crux of the story behind Penpals; a story you don’t want to miss about a book that is surely not to be missed.

It seems that the author, Dathan Auerbach visited the social page Reddit a great deal. In particular, the subreddit No Sleep. One night, he decided to post a story to the subreddit. He was a little nervous  about it, but decided to dive in; he intitled that story Footsteps and hoped for a few votes and comments. It turned out to be a hit, so he posted more and everyone loved the stories. They were clamoring for them. This interview,  conducted at the end of last year, is a bestseller again for this past week. There is talk of a movie, all because of reddit’s subreddit community NoSleep. This is what a fan base can do both for you as a novelist and your book through the self-publishing options available for you.

This interview talks first about story, which must be the pillar to all of our work and then discusses an ‘impromptu’ Kickstarter project, a publishing house, isbn and publishing outlets on Amazon, over several countries, iTunes, Nook, and beyond with talks with the movie industry; all a great surprise to the novelist, Dathan Auerbach.

Please see these links about this story and more about Dathan Auerbach:

http://www.tumblr.com/tagged/dathan-auerbach

http://www.indieauthorland.com/archives/882

http://www.reddit.com/user/1000Vultures/?sort=top

http://www.indieauthorland.com/archives/882

20 Shout to the Rooftop Tips for Your Book Launch Day

book marketing
How to market your book
Your job now is to make your book stand out from this pile.

 

 As writers, we do not lack creativity.

We’ve lived in our imaginations and worlds of words all of our lives.

But marketing takes a very different brain “muscle” to be exercised.
Creativity, lucky for us, is also one of the greatest aspects of marketing. It requires taking everyday, run-of-the-mill thinking and ratcheting the connections to seemingly disparate subjects and events to tie them together; creating a brand new opportunity to spread the word about a product. In our case, that product is our book. Our baby that we’ve worked so hard on for so long.
Who wouldn’t want to spread the word or shout it from the highest mountain-tops? Okay, maybe rock climbing shouldn’t be added to the list, but here are twenty suggestions, some you might have heard before and some that hopefully get you thinking along new lines.
Without further ado…

1. Get into a group (see World Literture Cafe) that tweets out things about your book

2. Put pictures of your book up on all social sites, yes, even Pinterest. Remember, you want to be everywhere. This is what the publishers do for major books, you can’t open a paper-or an app these days and not see the new book on the release date.

3.Go into Amazon’s Author Central and put in reviews, tweak your page, remember my advice about professional tweets at this time as they will show up on your author pages.

4.Whether you have set up a Google Page or a Facebook fan page, visit these at least three times a day for your launch period to add reviews, blurbs from reviews and to interact with anyone who visits.

5.Throw a Twitter Party with relevant Twitter followers. I have not seen this done for book launches, but I think if you use some creativity and find a reason, for instance, a contest winner or a discussion of current events in the area of digital publications, you might just start a trend. Remember to set up a visual invitation and –yes,  you know what I’m going to say now– put your book cover art on  it alone with the relevant words. You can see how to do this in this excellent pdf: http://www.mytravelresearch.com/wp-content/uploads/2013/03/Tips-for-Growing-Your-Traffic-on-Twitter.pdf

 6.Set up an Evernote Account: If you don’t have Evernote on your computer, I suggest downloading it now and setting up a Book Marketing folder. There is a tool in Evernote that allows you to put in a check box for what you have accomplished and for what still needs to get done. You can get onto your Evernote account with your username and password through the interwebs say, at work or through your web browser on your phone; however, it is easier to download the Evernote app on your phone. There is a free and paid version but the free version gives you a great deal of memory and a usage dial for the month. Start an account now. It is always best to keep everything in one place. You can save articles with the Evernote clipper and easily refer back to them with the appropriate tags for each note in your folders. I recommend this over any note app or reminder app as this is an all-in-one tool for you. You can also set up IFFT recipes for your Gmail account. See the “trunk” in Evernote for setting up these recipes.

7.Keep a list of anyone who has helped you from the  research to publication. There will be basically two categories: those whom you want to thank in a personal way and those who you will add to the cover-pages of your book as special mentions and thankyous. You can run over this list every few days;  do this at night when you should be sleeping but won’t have time to sleep. (We’re all grown up; let’s be realistic about this.)

8.This ties into “spreading the word” which you will note is a theme here. Ask these people if they wouldn’t mind helping you spread the word. People who have helped you before are more likely to be happy to help you out again. It’s a proven fact (cognitive dissonance; remember my background ;). So don’t be the shy writer that we all are when we are tuned into our creative selves. Put your business clothes on while doing this if you have to (in the extreme cases-it does help) or just put your game face on. You can do it. And no one is going to buy your books if they don’t know they exist.

9.Run a contest on your blog look at other author pages and see what they did for their contests to get your creative juices flowing. Much of contests are basically additional marketing opportunities. If someone has bought your book (don’t require them to, that’s against the law) then have them take a picture of it (or on their reader with the cover showing).

10.You can also put a signature on appropriate emails, put a picture of your book and a blurb from a reviewer at the bottom of emails if you have Gmail. In marketing terms taken from a war term, you will carpet-bomb the web. Not in a spammy way, but if you want to get noticed and sell books you now have to think like a marketer. Not a writer.

You can do the above in the settings feature of Gmail. Just choose to upload a picture from your file folders in the signature settings and you are good to go. Don’t forget the blurb. Add your link to Amazon and all of the distributors you have set up.

11.Run a GoodReads Contest. You will  need a PoD vender to print a book if you only published via e-book. But it is worth the cost for reviewers. Please see the “note of caution” in this post. If you chose not to get an ISBN for your book, you may have issues with putting it on Goodreads. Though some suggest that you don’t need an ISBN, as the publisher, it is best to get one and you can then get listed in a number of places you wouldn’t be without one. It’s worth it. See this link on how to manually upload your book to Goodreads. Also, here is an overview of how to promote your book on Goodreads.

12.Think of local slants for your book and write to editors of newspapers and any city magazines. They are hurting for help material now so it will be easy to type up an article and ask if they would allow a blurb at the bottom for your book.

13.Get some people together for a Google Plus chat on your book; upload it to your youtube channel

14.Put the books on your YouTube profile.

16.Read Susan Gilbert’s great article “Why Your Author Website Should Include a Media Kit” I am very familiar with these, having been in marketing. In the digital age, they are even easier to put together. Her article explains it perfectly.

17.Do local advertising. Whether fiction or non-fiction, talk to your local library branches about activities they might have available for you. Sign up for mailings from your library now. They schedule these events months in advance, and you want to get on their schedule now.

18.Now is the time where guest posting will pay off–literally. Start thinking of web-sites that you have article ideas for and start outlining the articles now. You don’t necessarily have to have a slant for your book as you can usually put a blurb at the bottom of the article about the book and then one or two web and social site links., but if you do have a slant it will stick in the readers minds more than just the blurb. Pitch this to webmasters at least a month in advance (while your book is at the professional editors) since the administrators will have an editorial calendar set up and filled with their own and other guest posts.

19.Set up Google Alerts for any subject that you will be outlining for the articles above. It is much easier to then outline with a beefy reference list and quotes. This can also be done with local marketing as you can specify the locale you are in or targeting. Remember, locale isn’t always where you are at. Did you write a Southern Mystery? But you live in Minnesota? Target the area where your book is set.

20. Look through your contacts, not only your direct business and personal contacts, but those on Linkedin, those you’ve had long-term relationships with through a blog or forum. Talk to them and ask for suggestions, then see if they are open to helping you promote it. Leave the details open as you don’t want to push something on them but don’t let opportunities slip by you. Are any of your contacts running podcasts or in radio or local tv? Talk to them about any empty spots, even at 3am. Someone is watching. A radio interview gets a captive audience. They are in their cars and, if smart, aren’t on their phones. So they listen to the radio; hopefully the station on which you will be interviewed. Podcasts are wonderful as they can be put up on your site (if it was an interview on another site) as they can be replayed on blogs and reproduced as additional material for giveaways or to market your book. They are also evergreen. Anyone interested in the subject you are discussing on this podcast can download them if  on iTunes and listen to them later on their smartphone or iPod. This can help your sales in the long-haul, which is never a bad thing.

And a note of caution for reviews:

Give them what they asked for:

Professional book reviewers will have a “prefered format” for their book reviews. Easiest for you to send them a PDF? Yes, there is a chance that your reviewer has an iPad or other reading device which makes it easier for them to read say, a PDF. However, I wouldn’t assume anything. It is possible that they know how to download an ePub through Adobe Digital Editions or Calibre; but don’t count on that. Give them what they asked for. The steps above are a pain. Do you want to introduce your book to a reviewer starting out to be a pain? No, of course you don’t. give advance review copies to the respected reviewers

 

Take a deep breath. This is presenting your baby to the world. You worked hard on this and know what a treat it is; so it will be easy to talk about. it’s not work, it’s an opportunity to spread the word. Write that down and put it on a sticky or a note in your app.

One smart writer I noticed on Twitter today not only thanked someone for a ReTweet, but added the information about her book. Something along the lines of Thanks @soandso for RT The Tale of the Indie Author tinyurl.aren’tyousmart etc. Now that’s marketing.

Image Credit: Thomas Hawk via Compfight

Gravityscan Badge