This is the first installment in a series I have entitled the Writing 2.0 Changemaker Series. In each interview, I will bring you the trendsetters in the new age of publishing for both traditional and self-published authors. My goal is to bring you those who are paving the way to educate authors in all sectors of the writing process from blank page to marketing. Our focus today is on New York Times & USA Today bestselling & award-winning author, Melissa Foster.
I had the distinct pleasure of discussing a number of issues that fall on writers these days with Melissa Foster via email. She has somehow managed to keep her fiction writing up, form an incredible support group called World Literary Cafe (renowned and respected), written her non-fiction book Fostering Success and pulled together a cadre of trusted format experts, editors and designers. She is also a delight to know.
Here is her philosophy and moral compass underlying all her enterprises:
My goal is always to help as many authors as I am able–and I take no compensation from either of my businesses, this is my way of giving back to the literary world. We are so very lucky to have the opportunity to bring our books to readers, but if we don’t understand how to publish, or the layers and processes behind book marketing, the gift we’ve been given will be meaningless.
I am asked on a daily basis basic, as well as complex, questions about all aspects of the self-publishing and book marketing arena. While I’ve tried to help authors with one-on-one consulting, I found that my window of writing time was becoming smaller and smaller, and I wasn’t able to help as many authors as were requesting my time. Fostering Success offers effective, easy to understand, answers along with real life, immediately usable solutions for self-publishing newbies to experienced traditional and non-traditional authors through self-guided courses that are available 24/7 with downloadable transcripts and multitudes of bonus materials that can be used over and over again–to breathe new life into old titles and to launch new titles as well. What pleases me the most, is that authors no longer have to flounder about in the industry. Between Fostering Success and the World Literary Cafe, authors are guided from pre-publication down their marketing path, so they can find their book’s success
My take on formatting a book -both paperback and ebooks, is that while you can learn them, the ease of doing so depends entirely on how computer savvy you are, and how much you value your writing and marketing time vs spending time formatting. I know how to format ebooks and paperbacks, but I have my staff do that for me (and I pay the same rate as everyone else to do so), because for me, writing and running my businesses are essential, and I believe in letting experts do their jobs. I can rely on my formatter and my cover designers, therefore, they save me money, and surely save me headaches of both time and money from improperly formatted files. Everyone has an opinion on this topic, of course.
And please like her Fanpage on Facebook, and follow her on Twitter @Melissa_Foster.
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